Branding is ultimately the CEOs responsibility and #1 priority. The brand dictates a companys costs of sales, capital, and media. The goal of branding is to be unique, to stand out from the white-noise of me-too competition. Most CEOs allow their companies to copy or resemble their competitors. If people dont "get" your companys brand -- its value proposition -- within 15 seconds, theyll resist purchasing from, investing in, and writing about your company. Or, theyll ignore your company altogether.
Key functionality
• View video on mobile screen or TV screen
• Browse the program guide while a video is playing
• Enjoy continuous video from personal and automatically created playlists
• App related tweets
• Plays on TV screens via Chromecast, Apple TV and the Xbox.
• Create your own app: www.ilook.tv
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